In a quickly changing adhesives sector where innovation,connectivity, and customer experience are more than important, Stickoo TradeActivity 2025 has become a significant catalyst for market growth. Conducted inprominent commercial centers of Pakistan, this extensive trade event was notmerely a promotional effort, it was a tactical initiative by Stickoo, backed bySamad Adhesives, aimed at enhancing relationships with significant stakeholdersin wholesale and retail markets while expanding opportunities for engagementand growth.
From January to April 2025, Stickoo presented its productsand brand principles directly to its customers, partners, and stakeholders. Thecampaign not only increased sales and visibility nationwide but also acted asan essential point for feedback, learning, and co-creation.
The major goal of the Stickoo TradeActivity 2025 was clear: to connect directly with wholesalers and retailers,enhance brand visibility, and build more robust distribution networks viain-person engagements. The campaign served as a leading industry venue fornetworking, exchanging knowledge as well as discovering shared growthpossibilities.
Participants were not onlyfamiliarized with Stickoo’s growing selection of adhesive items like GlueSticks and Glue Tubes, but also gained insight into the company’s businessphilosophy and its dedication to quality, innovation, and customer focus.
The Stickoo Trade Activity was anationwide endeavor. Divided across South, Central, and North zones ofPakistan, the campaign covered all major adhesive markets in the country.
Key cities included:
· Lahore
· Sialkot
· Gujranwala
· Rawalpindi
· Faisalabad
· Karachi
Each location was chosen strategicallyto reflect both the volume of adhesive demand and the presence of key wholesaleand retail stakeholders.
While the adhesives sector isundergoing fast transformation due to developments in eco-friendlyformulations, performance-based adhesives, and supply chain shifts, Stickooremained ahead of the curve by engaging its partners directly and reinforcingits long-term commitment to industry advancement.
One of the most encouraging results ofStickoo’s on-ground efforts came in the form of hard data. During Season 1(July–October 2024), the company recorded a massive growth in sales compared tothe previous year. This clearly showed that Stickoo’s direct engagement modelwas not only echoing with the market but also converting conversations intocommercial success.
The ripple effect was seen in Season 2(January–April 2025), which saw an even greater level of participation. TheLucky Draw program and the promise of attractive incentives motivated morecustomers to join, boosting Stickoo’s footprint further across the country.
At the heart of the campaign was awell-designed incentive structure that tied product purchases directly toreward-based engagement. Wholesale customers were offered different purchaseslabs based on the quantity of Glue Sticks and Glue Tubes they bought. Eachslab came with its own tier of gift rewards, encouraging both small and largebuyers to increase order volumes.
The excitement was deep asparticipants waited for the grand finale, a Lucky Draw event, where winnerswere selected from across the regions. The reward mechanism created a buzz inthe market, boosting not just product uptake but also brand affinity andword-of-mouth promotion.
A key highlight of the trade activitywas the seminar session, led by none other than Mr. Waheed Afzal, the VicePresident of Sales & Marketing – Adhesives Unit at Samad Group. The seminaroffered deep insights into emerging market trends, Stickoo’s latest productdevelopments, and the long-term vision of the organization.
This wasn’t just a speech, it was aninteractive platform where partners asked questions, shared feedback, andengaged directly with the leadership. From addressing regional supply issues tosuggestions on packaging improvements, this two-way communication gave Stickooinvaluable market insights while making customers feel heard and valued.
The impact of Stickoo Trade Activity2025 goes beyond just numbers and incentives. The campaign reinforced businessrelationships, introduced new partners to the brand, and increased productawareness across a highly competitive market. It highlighted the power offace-to-face interaction in a digital world and showcased how customer trust isbuilt, not just through sales, but through shared experiences.
Moreover, the event offered a dualbenefit to its participants: the thrill of potentially winning exciting rewardsand the very real opportunity to grow their business by aligning with areliable and forward-thinking adhesive brand.
As the adhesives industry in Pakistancontinues to evolve, the importance of innovative trade engagement cannot beoverstated. Stickoo’s 2025 campaign is a perfect example of howcustomer-focused trade activities can drive brand loyalty, business expansion,and long-term success.
At its core, the Stickoo TradeActivity 2025 was a reflection of Samad Adhesives’ larger mission: to empowerpartners, embrace innovation, and lead with integrity. The event set a newbenchmark for B2B marketing in the adhesives space and reaffirmed Stickoo’srole as a market leader not just in product performance, but in how it connectswith its customers.
Well, Stickoo’s journey doesn’t stophere. As consumer needs evolve and the industry shifts toward more sustainable,efficient, and smart adhesive solutions, Stickoo and the Samad Adhesive areready to meet the challenge. Their commitment to innovation, market responsiveness,and dynamic customer engagement is stronger than ever.
The success of the Stickoo TradeActivity 2025 has laid the foundation for even bigger campaigns in the future,campaigns that will continue to inspire trust, foster collaboration, and drivePakistan’s adhesive market to new heights.
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